Batara Group Undergoes Business Transformation, Strengthens Nationwide Building Materials Distribution

PT Batara Surya Semesta (Batara Group), a building materials distributor that has been operating since 1972, is currently undergoing a transformation to strengthen its position as a leading supplier of quality building materials in Indonesia. This initiative includes expanding its distribution network, introducing premium brands, and increasing product innovation.

"As one of the pioneer building materials distributors, we are committed to consistently providing high-quality products and the best possible service," said Daniel Surya Tandi, President Director of Batara Group, during a press conference at IndoBuildTech 2025, ICE BSD.

The transformation includes refreshing the company’s image and developing business strategies that are more adaptive to market needs.

"We are carrying out comprehensive improvements, ranging from strengthening technology and human resources to expanding our network into Surabaya and Bali to open access to Eastern Indonesia," added Reissa Siregar, Commercial Director of Batara Group.

Batara Group currently markets a range of flagship brands, including CASALI, WISPROOF, POLYSHIELD, VISCOUS, and SMARTCUBIC, which are widely used in large-scale projects and modern retail channels.

According to Reissa, 65% of the company’s sales currently come from property projects. However, this composition is expected to become more balanced as the company expands into the broader retail market in 2025.

"Our goal is not only to grow as a business, but also to support the acceleration of national development through the equitable distribution of quality building materials," Daniel concluded.

This article is a republished version of a press release originally published by GONEWS.co.id: https://gonews.co.id/