Batara Group Strengthens Its Position with Quality Products

PT Batara Surya Semesta (Batara Group), a supplier of various building materials brands since 1972, continues to offer quality building materials to attract consumers.

To further introduce itself to consumers, the company showcased all of its brands at IndoBuildTech (IBT) 2025, held at Hall 8, ICE BSD, from July 2–6, 2025. On this occasion, Batara Group presented a range of construction solutions that highlight innovation through product diversification and their respective advantages.

At the exhibition, visitors were able to gain first-hand experience by seeing and trying a variety of high-quality building materials from Batara’s brands.

"As one of the pioneer building materials distributors in Indonesia, Batara Group is committed to providing quality products and excellent service," said Daniel Surya Tandi, President Director of Batara Group, during the Batara Group press conference at IndoBuildTech on Wednesday, July 2, 2025.

He added that consistency and product innovation have enabled the company to compete successfully in the market. He believes that in order to survive and succeed in the building materials supply industry, companies must have strong quality and competitiveness, while continuously adapting to an increasingly modern, younger, and dynamic market.

"Since the beginning, Batara Group was established by the first generation with the primary commitment of meeting people's needs for quality, high-standard building materials, and helping them realize their dream of creating safe, beautiful, and comfortable buildings," Daniel Surya Tandi said.

Reissa Siregar, Commercial Director of Batara Group, added that in its 53rd year, the company is undergoing a business transformation by refreshing its corporate image while introducing Batara-branded building materials to a wider audience as part of its business development efforts. This initiative is intended to help the public better understand the comprehensive solutions offered by Batara Group, from product selection to excellent service.

"To support our business development in 2025, we are carrying out various improvements both internally and externally, including product development, technology, marketing strategies, human capital, and the expansion of our distribution network," said Reissa Siregar.

The company understands that quality, safety, and comfort are important aspects for Indonesian consumers, particularly those in the upper-middle and premium segments, whose numbers continue to grow. Therefore, amid the growing wellness living trend, demand for quality property products continues to increase.

In response to this trend, Batara Group offers several premium brands that have been marketed for more than 20 years, including waterproofing membranes, roof insulation products, and ventilation turbines. The company also offers other product categories such as sealants, mineral wool insulation, and phenolic boards.

"Batara Group's participation in IBT reflects our commitment to the Indonesian market and serves as a platform to interact directly with industry professionals, stakeholders, and consumers. Our active participation in this exhibition aims to strengthen Batara Group’s position as an innovative building solutions provider, exchange knowledge, and build strong relationships with key stakeholders in the industry," Daniel Surya Tandi concluded.

"To date, Batara Group has distribution points in Jakarta, Bogor, Depok, Tangerang, Bekasi (Greater Jakarta), and Semarang (Central Java), serving customers throughout Indonesia," said Reissa Siregar.

Reissa added that the company continues to consistently expand Batara Group’s distribution network, including the opening of new distribution points in Surabaya, East Java, and Bali.

This expansion is part of the company’s strategic efforts to strengthen building materials distribution in Eastern Indonesia while also reinforcing its national network and contributing to the acceleration of development across the country.

Most of the building materials distributed by Batara Group are used in developers’ projects. The products are widely used in high-rise buildings, landed housing developments, industrial facilities, office buildings, hospitals, and other types of projects, with the largest concentration located in Greater Jakarta and cities across Java such as Semarang, Yogyakarta, Solo, and Surabaya, as well as outside Java in cities such as Lampung, Balikpapan, and Makassar.

This article is a republished version of a press release originally published by Asrinesia: https://asrinesia.com/