Batara Group Showcases Product Innovations at IndoBuildTech 2025, Ready to Expand into Eastern Indonesia

Batara Group, a building materials distribution company that has been operating since 1972, reaffirmed its transformation within Indonesia’s construction industry through the diversification of quality products.

Its presence at IndoBuildTech (IBT) 2025 serves as proof of its commitment to strengthening its market position while meeting growing demand for premium building materials.

"As one of the pioneer building materials distributors in Indonesia, Batara Group is committed to providing high-quality products and excellent service," said Daniel Surya Tandi, President Director of Batara Group, during a press conference at ICE BSD on Wednesday (July 2, 2025).

Daniel explained that an increasingly modern and dynamic market requires companies to continue innovating.

Through consistency and strong adaptability, Batara Group aims to meet the growing demand from the upper-middle market segment, particularly amid the rising trend of healthy lifestyles and sustainable living.

"Since the beginning, Batara Group was established by the first generation with a commitment to providing high-quality building materials, enabling people to realize their dream homes that are safe and comfortable," Daniel added.

Strengthening Local Brands and Distribution Technology

In its 53rd year, Batara Group is undergoing a comprehensive transformation, ranging from refreshing its corporate image and marketing strategy to developing technology and expanding its distribution network.

According to Batara Group Commercial Director Reissa Siregar, the company is now increasingly focused on expanding market penetration through its own brands.

"This transformation is not only about appearance, but also about developing products and internal systems so that we can provide comprehensive solutions in terms of both products and services," said Reissa.

Some of Batara Group’s flagship products targeting the premium segment include CASALI and WISPROOF waterproofing membranes, POLYSHIELD and POLYNUM roof insulation products, and OZVENT ventilation turbines.

Batara also markets VISCOUS sealants, DUOROCK mineral wool insulation, and SMARTCUBIC phenolic boards.

All of these product lines were showcased at IndoBuildTech 2025, held at Hall 8 of ICE BSD from July 2–6, 2025. Visitors had the opportunity to experience firsthand a variety of Batara Group’s leading building material innovations.

"Our participation in IBT demonstrates our commitment to building strong relationships with industry stakeholders and positioning Batara as a provider of innovative building material solutions," Daniel said.

From a Small Store to a Nationwide Network

Batara Group began as a small store in the Pinangsia area of Jakarta, founded by Longtjing Tandi.

Over time, the business expanded and eventually established the Thai Gypsum gypsum board factory, which has since been acquired by a Thai company.

Today, Batara Group operates an extensive distribution network covering Greater Jakarta and Semarang. This year, the company plans to expand into Surabaya and Bali as strategic gateways for distribution across Eastern Indonesia.

"Development should be evenly distributed. We want to provide efficient access to quality building materials for regions such as Sulawesi, Maluku, and Papua," said Reissa.

Batara’s products are currently used in large-scale property projects, including high-rise buildings, industrial estates, hospitals, and residential developments. Major clients include Paramount Land, Metland, and Ciputra Group.

"In 2024, 65 percent of our sales came from projects, while the remainder came from retail. In 2025, the composition will be more balanced as our products enter modern retail chains such as Mitra10 and Depo Bangunan," Reissa explained.

With its expansion plans and new strategies, Batara Group is looking toward the future of Indonesia’s construction industry with greater confidence.

This article is a republished version of a press release originally published by iDea: https://idea.grid.id/